China's 200 billion underwear market size Why are players lo
Description：China's 200 billion underwear market size Why...
China's underwear market is a large market of more than 200 billion, with many players and fierce competition, showing the characteristics of low market concentration and rapid growth. This article will tell you through 6,000 words:
1. How big is the Chinese underwear market, and which three major crises are exposed under the glory?
2. What are the models of the players in the underwear industry? Why do the fashion underwear not play new trends?
3. Key issues and new opportunities to solve problems
The 200 billion big market exposes three major crises
Underwear, mainly refers to clothing worn in the inner layer, usually directly in contact with the skin, is one of the essential clothing. In a broad sense, underwear includes bras, underwear, corsets, warm clothing, sports underwear, swimwear, pajamas, home clothes, bathrobes, etc. In the narrow sense, underwear usually refers to bras, underwear and corsets.
According to Euromonitor statistics, the size of China's underwear market will exceed 170 billion yuan in 2017. According to Frost & Sullivan statistics, the size of China's general underwear market in 2013 was 194.4 billion yuan, a compound growth rate of 14.4%. Combining various sources of information, the current Chinese underwear market is a large market of more than 200 billion.
内衣销售收入变化(来源：产业信息网)
The proportion of women's underwear reaches 60%-70% of the overall market. There is no periodicity, and the market capacity is growing steadily. It is an important competitive position for underwear manufacturers.
Comparison of the size of men's and women's underwear market (Source: Industry Information Network)
In the women's underwear, local underwear giants such as City Beauty, Ai Mu and Huijie Group emerged. Among them, Metropolitan Beauty, An Lifang, Juliet, Virginie and other companies have achieved the listing of Hong Kong stocks, while Huijie Group, as the first stock of mainland underwear, was listed in the Shenzhen Stock Exchange in June 2015.
However, in mid-2016, the underwear industry broke out in a series of performance crises, and people began to re-examine the dilemma faced by this “golden industry”.
Crisis 1: Revenue crisis, falling profits
In 2016, the underwear giant An Lifang profited for the first time. Its operating income for the year was HK$2,216 million, down 12.61% year-on-year; the gross profit level also plummeted, and its net profit plummeted 51.18% year-on-year in 2016. It did not return to its previous level in 2017.
